Yesterday we looked at the importance of determining your audience. Today we are going to look at another important step that is often overlooked. It is important to set goals for your blog.
When I say goals, I don’t mean just any goals. I’m talking about SMART goals. SMART goals are:
Before giving examples of SMART goals, here are some goals that miss the mark and why:
- To improve my blog. This is not specific enough.
- To increase traffic. This goal needs to set a number by which to be measured.
- To start a blog that will erase world hunger. Not likely to happen.
- To learn how to film documentaries. That may have nothing to do with your blog.
- To double my blog subscriptions. What is the timeline?
Having seen what SMART goals are not, here are a few examples of what SMART goals can be:
- To increase daily visits to my blog from an average of 100 to 150 visitors per day over the next six months.
- To go back to twenty past posts in the next week and make sure they are all designed to maximize SEO (search engine optimization).
- To transition from publishing two posts per week to three posts per week over the next four weeks.
- To start a Facebook page for my blog this week and to invite one hundred people to like the page over the next three weeks.
Do you see the difference between the first set of goals and the second?
One more important tip about goal setting. Set only a small number of goals at one time. Don’t come up with a list of twelve goals to work at all at once. I would suggest no more that three goals at one time.
Your challenge is to come up with at least two SMART goals for your blog. Feel free to share your goals in the comment section of this post.
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