In addition to your personal Facebook profile, you have the option to set up specialized pages or groups. What’s the difference between them and which one should you use?
The basic difference concerns who can post. Only certain people who are assigned roles post content on pages, while everyone who belongs to a group can post content (as long as they are following the rules).
Which one should you use? That depends.
The benefit of groups is that people seek you out as long as your group is on a topic they are interested in. They benefit from joining your group because they can post their content. While some people may seek out your page, you generally have to play a more active role in getting people to like your page. You also have to work harder to keep them by regularly posting useful content.
I would say for both pages and groups, it is a good idea to not just post your own content. Post a mix of other people’s content and your own. Use both to try and engage people and to develop relationships.
It may be a good idea to experiment with both and see how they work. Go into it with set goals so that you can determine what is better.
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