I recently blogged on what to include in an email newsletter. While some of that is applicable to a church newsletter, I thought I would share some ideas about what to include for this specific kind of newsletter.
First, why should you have a church newsletter? As a pastor a of a local church, one of my goals is to improve communication. My observation is that people do not get the message if it is just mentioned from the pulpit or appears in a bulletin. People need to encounter the same message in different and multiple ways.
A church email newsletter can be a part of this plan. The benefit of an email newsletter is that they are easy to put together and you can get a sense of who is clicking on what. I happen to use Mailchimp but there are other good services as well.
What about people who don’t have email? That number is getting smaller every year. You could just print off the newsletter and give it to them or post it on a board. But the loss of the few people who won’t get it shouldn’t stop churches from getting information to the majority.
So what should you include? There is no one way to do a newsletter but there are some good options. Here are a few:
- Announcements about upcoming events.
- Short devotionals.
- Short testimonies.
- Teaching by the pastor.
- Introductions of staff and other leaders.
- Reading suggestions to prepare for worship.
- Sharing of prayer requests (But be careful of privacy issues).
- Embedding YouTube videos of interest to the congregation (These are some of the most popular elements of our church newsletter).
What do you include in your church newsletter?
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