One of the most useful online tools for pastors is YouTube. Anyone can make a video, upload it and make it available to millions of viewers. With YouTube owned by Google, it is very easy for people to find your content. But how can pastors use YouTube?
They can be used for announcing events or introducing people to a new staff member. I include a link to a video (not by me) at the end of our weekly email newsletter. I noticed that quite a few people were clicking on the videos and so I decided to make my own.
I don’t have the time, skill or equipment to make flashy or long videos. But I do have an iPhone and I have the time to shoot a 2-3 minute video on a topic. I now put the link to these videos in our newsletter. This is something that I do on a weekly basis. It doesn’t take a lot of work and it gives me a new outlet for communication.
I call this The Pastor’s Desk, since I record it at my desk. You can find the videos that I have recorded so far here.