There is a very clear answer to this question. The answer is: Not all of them. There are all sorts of social media platforms out there, some that have proven to be long lasting and some that have been a fad. You don’t have to use all of them. You shouldn’t use all of them.
There is nothing wrong with signing up for all the types of social media and experimenting with them. Learning is always a good thing. But there are only so many hours in the day and the impact of some is not worth the time spent.
I’m on a number of social media platforms but I focus on Facebook and Twitter. I do a bit on LinkedIn and Instagram, but by far I focus on Facebook and Twitter.
But that doesn’t mean that has to be what you focus on. For some people, Pinterest is key to building their platform. It could be any other platform. Each social media platform has its own strengths and some fit with certain niches better than others.
Don’t do everything. Do a couple of things and do them well.
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