5 Things You Can Do With a Church Facebook Page

The first thing you need to know is that there is a difference between a Facebook page and a Facebook group. The basic difference is that on a page, only the admin can post but everyone can post in a group. More on this in a future post.

Some people also see it as being about a choice between having a Facebook page and having a church website. I would say that you should have both. I’m available to help churches get affordable websites.

There is a lot that you can do with a church Facebook page. Here are five things:

  1. You can advertise events in the cover photo of your page. People may miss a post, but the cover photo is prime space. Change it up, including catchy announcements for events.
  2. Post links to sermon audio or text.
  3. Post links to interesting blog posts or articles relevant to your congregation. You may want to develop a policy for what types of links are acceptable or appropriate.
  4. Post pictures of people in your congregation, at worship services and at other church events. It is important to get people’s permission before posting their pictures.
  5. Use your Facebook page as the base from which to do Facebook advertising for church events. Facebook ads are extremely reasonable and easy to target to a specific audience. Facebook wants you to do this from your organization’s page. Setting up a page is the first step.

What about you? What do you use your church Facebook page for?

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