I have been blogging a long time. I have noticed that some of my most popular blog posts have something in common. And this is their titles are in the form of a question. As I write this post, these are my top four posts:
- What is the Difference Between Samuel/Kings and Chronicles?
- What is the Foundation of Christianity?
- When Was the War in Heaven?
- What is the Difference Between a Speech and a Sermon?
I don’t think they are necessarily the most profound posts I have written. But they regularly get clicked one, even though some of them were written years ago.
The reason is that many Google searches are done in the form of a question. People search because they have a question and they are looking for an answer. Many people actually formulate their search with the question that is in your mind.
There is a danger with this. When I post these on social media and people think I am asking the question. Some people try to answer my question without reading how I have already answered the question.
Still, the traffic I get from Google more than makes up for the frustration of people misunderstanding what I am posting. I encourage you to consider the titles you give to your blog posts. Write a blog post answering a question and include that question in the title.