Promoting a Blog With Social Media
This post is not about which social media you should focus on or the strategy that you should take with social media. Things are changing so quickly that the moment I hit “Publish” my advice will already be out of date.
But is social media still relevant for bloggers?
Each of the major social media platforms have changed significantly over the past couple of years. Their algorithms are such that they do not favour sending people away from their website. Promoting a blog with social media is not near as easy as it was a few years ago.
But social media is still important. Depending on your niche, there is likely one social media platform that is more relevant than others. Invest in that social media and learn what the current best practices are.
It is not as simple as just posting a link to your blog post. It is going to take more work than that. You will have to build engagement on social media beyond posting links. It is going to require that you play the long game to develop connections and promote yourself.
The truth is that social media is not going away anytime soon, even if it is constantly evolving. There is still room to use social media to bring traffic to your blog even if it may be more of a winding path than it once was.
